Havana Vancouver

I started and grew the Havana Vancouer TikTok to 2000 followers over the summer of 2022. By managing their Tikitok account, I could reach an entirely new audience that their other social media accounts couldn’t. Multiple videos went viral, the most viral being the seen here with 1.8m views, others reaching 1.6m, 274.5k and so on. Soon after, the restaurant saw increased social media engagement, reservations, and walk-in customers.

Havana is a non-corporate restaurant that has been a part of the Commercial Drive community for over 30 years. It has gone through different owners but always kept the same commitment to community and come as you are attitude. Contrary to its other social media accounts, the goal with TikTok was to bring some personality and fun to its branding, which had, up until then, kept a very clean, quiet feel. This allowed us to reach the younger audience and reach further than the East Van community, getting reservations and walkins from as far as Chilliwack and Hope directly from a TikTok video.